1960s Vintage Air India Switzerland Poster
Characterized by his oversized moustache and turban, the Maharaja was Air India's beloved mascot. In their earlier days, Air India established an in-house art studio and commissioned artists from around the world to depict beautiful posters of the Maharaja in all his mischievous antics and him adopting different personas in each destination, such as a monk in Rome, a lover boy in Paris, and even a sumo wrestler in Tokyo. The posters put Air India the map as an example of genius marketing in the mid-20th century, earning the company a myriad of advertising awards and a loyal legion of fans. While the Maharaja remains Air India’s mascot to this day, he is most fondly remembered throughout the world for his role in India’s golden age of advertising.
11" x 17" matte paper
Reprint of the original poster
Frame not included